Jumbo’s love meter

Brief
Create a Valentine's Day campaign for Jumbo.

Insight
Customers experience choice stress, as there's an overload of products in the supermarket.

Creative idea
To tackle choice stress during Valentine's Day, we created Jumbo's love meter. You fill in each other's name and the meter shows how well you fit together. Then, your match percentage is linked to two products that are equally matched. At the end you get a voucher with a discount code for your matched products. Lovely.

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