Cows in my meal, that’s why

Brief
Imby is plant-based and insect-based dog food. Make dog owners think about Imby as the alternative to dog food with meat.

Insight
Shoes torn to pieces, seats urinated on or even socks eaten. Every dog owner wonders why their four-legged friend can be so destructive.

Creative idea
If you wonder why your dogs can be so destructive, there's a clear reason. Your dogs are trying to tell you something. They don’t want meat or toxins in their food. They want food that doesn’t destroy the planet they live on. They want Imby. With #myprotestdog we call on dog owners to share their dog's destruction to get Imby.

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